Martin drops at Global Atomic

New Designer Alert: Martin
In terms of fashion, not much has been coming out of San Francisco lately (or ever?), but a new men's line has emerged that might just change that. Martin a collaboration between Nice Collective and Mike Martin (of Mash Transit films, which documents brakeless street cycling—huge in the Bay Area), takes its cues from Nice's grungy-artisanal style, but is ultimately designed with extreme cycling in mind. Pieces are functional: hooded sweatshirts with built-in caps and secure magnetic pockets; button-up shirts with elastic in the sleeves to hold rolled cuffs; and leather belts with hidden reflective elements for nighttime rides. This is fashion-meets-function at its finest

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