Pop-up shops are everywhere these days, here one minute and gone the next. Local label Nice Collective is taking it to the next conceptual level and altering vacant storefronts around town into Mobile Supply Units, all set up to be moved within a day. Their first MSU in this great experiment is just off Church & Market Streets.
"It's a crossroads of a lot of different neighborhoods," says Riley Johndonnell, Nice Collective's branding whiz and former publisher and creative director of Surface Magazine. "This was great because no one's really forged themselves in fashion down here. There's skate punks, designers, a mix of all the characters we love."
